According to Brand Finance’s “BF250” survey, BNP Paribas is the world’s seventh most valuable bank brand ($12.28 billion). A flattering ranking, which shows that our brand is today a real competitive advantage, even more creditable considering that the Group ranks 12th to 15th in terms of market capitalization. The total value of the 250 most valuable global brands is $2,179 billion.
The specialized consulting firm prepares its “Top 250” league table on the basis of publicly available financial information, a market analysis, and its own assessment of royalties. Twenty-four of the world’s leading brands belong to French corporations, and BNP Paribas is fourth in France’s Top 10. The first two bank brand are respectively: Citygroup ($35.15 billion) and HSBC ($33.49 billion) . Following BNP PARIBAS : Barclays ($12.18 billion), ABN amro ($9.43 billion), Deutsche bank ($8.24 billion), Société Générale ($7.85 billion) and Crédit Agricole ($5.82 billion).