BNP Paribas is the world’s No. 1 tennis sponsor. BNP Paribas has been partnering tennis with unrivalled enthusiasm for more than 40 years all over the world. Its loyalty as a sports sponsor mirrors the relationship that it is determined to forge with its clients: a relationship based on long-term trust.
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As an illustration to its commitment to Asia Pacific and to tennis, BNP Paribas has extended its partnership with the prestigious year-end WTA Finals in Singapore. The
BNP Paribas WTA Finals Singapore presented by SC Global was staged at the state-of-the-art Singapore Sports Hub on October, 2014 – the first time an Asia-Pacific city has played host. The Finals will once again be hosted on Sunday 25th Oct to Sunday 1st Nov, 2015.
Tennis sponsorship in Japan
The Davis Cup by BNP Paribas
Today, the Davis Cup by BNP Paribas is the world’s largest annual tennis international team competition, with 130 nations entering in 2013.
The Davis Cup by BNP Paribas tournament began in 1900 as a competition between the USA and Great Britain. Japan first joined the Davis Cup in 1921. BNP Paribas became the title sponsor in 2002.
The Fed Cup by BNP Paribas
The Fed Cup by BNP Paribas is the women’s premier international team tennis event. The Fed Cup tournament first began in 1963 with the concept of having a women’s team competition.
Japan first joined it in 1963 and has ever since been part of the tournaments (excluding 1966-1969). BNP Paribas first became title sponsor in 2005.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.